Thus sayeth PRWeek, regarding the video-to-brain appetite:
Online video has hit critical mass, with 77% of US Internet users watching videos online and 43% watching at least once a week, MediaPost reports. Additionally, data from Nielsen shows that both online and TV video viewing is growing. Web sites like Hulu.com, which will now offer ABC programming, have contributed to the popularity
Meanwhile, companies are learning how to leverage the popularity of online videos, with PC World providing a how-to. The New York Times also examines how the length of online videos is increasing, giving the people and companies behind the videos more options.
This is nothing groundbreaking, but the lengthening attention span to watching longer videos has pointed implications. The more folks get used to watching standard television online, the more likely they become to watching independently produced content. Perhaps this report then explains what would otherwise be an inexplicable weirdness when Honda starts producing Dream The Impossible, part one of a new documentary web series (?!?).